July 2, 2009

!!!

I hate exclamation marks.

Imagine the above sentence ending with an exclamation mark and you’ll see why. It sounds like one of those whiny kids you’ll usually find in places that are supposed to be silent, especifically built in a way to shut out the outside world and give you some silence to read, or relax or whatever and suddenly comes this brat who has decided it is the PERFECT place to pretend he’s Indiana Jones running from a tribe of spearmen —

— sorry, I digress. Back to exclamation marks. Their addition on the end of most sentences will make you sound like a retard and take out the comedic value of any quote, even if it is used to emphasize irony. Italic is a much better way of doing that. The one true use for exclamation marks is, well, an exclamation. And even so I don’t like to rely solely on it — I like to use italic, bold or even all-caps in order to avoid, completely, that goddamn whining tone.

It’s one of the main reasons I hate advertising, aside from the main one that it’s trying to sell you bullshit as if it’s something revolutionary and so much better than all the other similar bullshit from different companies. They try to do that with exclamation marks. Not just that, they are authoritarian too, the pricks. “Buy this!”, “Consume that!”, “Drink this!”. It always sounds like the cheeriest motherfucker in the planet is saying that to you, and all you want — well, all I want — is to punch him until his nose is protruding from the back of his head. Perhaps a cuff across the ear would be enough for you, dunno. Pussy.

Not to mention the few times someone comes up with an actually decent joke to sell their product with — they stick an exclamation mark in the end of it and it’s like the joke is being told by that cousin of yours who constantly interrupts himself with his own premature laughter.

I think I’m done now. In my defense, I just woke up.